You can never be sure that your recipients will be able to see the animation you have added. Not all email clients are capable of playing animated GIFs or embedded videos.įor example, animated GIFs do not work in all versions of Outlook due to the functionality of the email editor. Use animation in email signatures with extreme caution. Don’t animate it unless you’re sure it will work If needs be, use different rows in your table to get that list look. Don’t use bulletsīullet points tend to render strangely from client to client – what Gmail thinks of as a bullet point differs from Outlook’s definition.Īvoid bullet points altogether to ensure you conform to email signature best practices.
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The minimum elements to include are your full name, job title, company name, phone number, and email address. This means including complete contact information. However, be sure to create a well-presented signature in all circumstances.Īlso, treat your email signature the same as your business cards. If you can test how it will look in many different email clients (Outlook, Apple Mail, Gmail), then be our guest. If you try something over-the-top or ambitious, be prepared to back it up with lots of testing. Let the images and links make an impact, not the way they’re arranged. You don’t have to worry about contact details getting squashed or your company logo appearing in the wrong spot. Using tables means you’ll know exactly how wide your email signature template will be and that each element will appear in the right place. Remember, you can make the borders transparent if you don’t want to see a grid: we’re just talking about using them to separate each part of your design. Do use tablesįor all your layout needs, turn to tables.
If you want to ensure your signature template renders correctly across all devices, make it even slimmer by going for a design that’s 450 pixels in width. This ensures nothing gets lopped off the edge of a message. We’d even say a signature design should be a little thinner at 600px. The industry standard for email signature size is about 650 pixels. Whether in Gmail, Outlook, or Apple Mail, very wide email signatures will not render well for a recipient. Other programs will also interpret the layout differently and display it incorrectly. They will format your design their own way. If you don’t know HTML, don’t use Microsoft Word or Outlook to draw and edit your signature. It is not a word document, web page, or image. It sounds strange but keep in mind that this is an email signature. Make sure every signature matches a professional, stylish format that you’ve approved. Use the same email signature template across your entire company. One might have a logo from 2019 another might be using a logo that’s 1,013 pixels wide another might be using a misspelled email address. This is because every employee has made their own signature design. The number one email signature mistake is inconsistency across a company. Unilever added a LinkedIn “Follow” link to its corporate email signature, going from 40,000 Followers to 235,000 in just ten months – for free. Then, add a social media icon so they can follow or share with a click.
Firstly, give recipients a taste of your content: put a recent Tweet or a blog post snippet (the whole post won’t fit) under your signature. This is why you should use customized email signature designs that connect social media with email. Social media plays an integral part in the marketing mix. So, in time-honored fashion, here’s a checklist of the most important email signature best practices even the savviest users get wrong. We know what many companies get right and what they get wrong. As an email signature management provider, we see a lot of signature templates.
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